Valspar wraps the evening standard in colour

TODAY VALSPAR BECAME LONDON’S HEADLINE

with a tongue-in-cheek cover wrap on The Evening Standard!

This fantastic opportunity was the prize in a competition run by the owner of The Evening standard ESI Media. The competition, saw more than 30 agencies submit 56 entries. Creative designs were reviewed by an expert judging panel including Sonoo Singh (The Drum), Pam Vick (Caspia Consulting LTD), Ben Walker (Who Wot Why), Niki West (Newsworks) and Jon O’Donnell (ESI Media) and judging was based on a strong media argument, clear brand recognition and brilliant creative.

Valspar won this prize with the creative, titled “Express Yourself with Colour” which celebrates the diverse opinions of Londoners. The tongue-in-cheek creative draws inspiration from the over 2.2 million paint colours available, matching Valspar’s fun and provocative colour names to different public opinions and sparking debate.

The creative is tied to the first address in Parliament following the summer break made by Boris Johnson today. The tagline of the creative reads, “However you feel, we have a paint colour to match”.

The prize also includes a homepage takeover of Standard.co.uk and an out-of-home presence with 300 branded vendors across London and 500 vendor bills and trolley panels, which will be decked out in Valspar colours.